The people behind these guides. Each writes in the area they know best.
SEO Engineer · Wroclaw, Poland
Janek Olszewski is an SEO engineer who reads specs for fun. After years of watching Googlebot, Bingbot, and a growing zoo of AI crawlers in the server logs of large marketplaces, the Wroclaw-based writer now explains robots.txt syntax, RFC 9309 matching rules, and crawler verification, showing exactly what a directive does and what it does not.
Web Hosting Engineer · Bergen, Norway
Anders Vik brings fifteen years of Apache operations to his writing. After a long career keeping shared-hosting fleets alive in Bergen, Norway, he moved into full-time writing about server configuration. His articles walk site owners through .htaccess step by step: what each directive does, why it belongs there, and what breaks the moment it is removed.
Technical SEO Consultant · Cape Town, South Africa
A South African technical SEO consultant, Zanele Khumalo reads Google's documentation the way lawyers read contracts. After five years at a digital agency in Cape Town she went solo, and she now writes methodical guides on crawling, indexing, and Search Console coverage reports, always distinguishing what Google documents from what practitioners merely observe.
Developer and Technical SEO · Galway, Ireland
Aoife Brennan is a developer and technical SEO who covers what the sitemap protocol actually requires, what Google actually reads, and why 'Couldn't fetch' rarely means what people think. Working from Galway, Ireland, she favors honest, before-and-after walkthroughs that show real anonymized snippets rather than describing them in the abstract.
Technical SEO Auditor · Istanbul, Turkey
Selim Aydin is a technical SEO auditor from Istanbul with twelve years spent tracing multi-layer site problems to their true source. He has supported migrations for news sites, marketplaces, and SaaS platforms, and his writing builds the system view first, then zooms into the fix, always warning against solving one layer by quietly breaking another.
Web Developer and Tutorial Writer · Porto, Portugal
A freelance developer from Porto, Portugal, Ines Duarte knows exactly what confuses non-experts because she answers their emails. She writes warm, encouraging how-to guides and troubleshooting articles for bloggers, shop owners, and hobbyists, breaking each task into single confirmed steps and pairing every concept with one honest everyday analogy before returning to the concrete.